Friday 29 June 2018

The Exec Who Did Things Differently

Infineon’s founding CEO Ulrich Schumacher always went for the unexpected. When Infineon was still Siemens Semiconductor he was offered the job of marketing either telecommunications chips or DRAM chips. Telecoms chips were a stable and prosperous area but DRAMs were in a mess. He chose DRAMs. Why? “I had already been through a couple of cycles ...

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from Electronics Weekly https://www.electronicsweekly.com/blogs/mannerisms/yarns/exec-things-differently-2018-06/

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