The dark arts of Cambridge Analytica have been unveiled and revealed and are explained here by CB Insights. Psychographics is the name of the Cambridge Analytica game defined as the study of consumers based on their activities, interests, and opinions (marketers call these AIOs). It goes beyond classifying people based on general demographic data, such ...
This story continues at Psychographics
Or just read more coverage at Electronics Weekly
from Electronics Weekly https://www.electronicsweekly.com/blogs/mannerisms/shenanigans/psychographics-2018-06/
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