In the best book ever written on selling chips – Marketing High Technology by Bill Davidow, there is an account of how Davidow approached the thorny subject of pricing: ”A number of years ago I priced a product after doing an extensive survey of the customer base,” wrote Davidow, “sales presentations were made to customers, ...
This story continues at Pricing
Or just read more coverage at Electronics Weekly
from Electronics Weekly https://www.electronicsweekly.com/blogs/mannerisms/yarns/564438-2019-04/
No comments:
Post a Comment