The greatest book on marketing tech products – Marketing High Technology by Bill Davidow – emphasises the jmportance of product differentiation. “I am always tempted to tell marketing people that ‘I would rather be different than better’, knowing full well that if a product is truly difterent in some ways important to some customers, they will ...
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from Electronics Weekly https://www.electronicsweekly.com/blogs/mannerisms/yarns/is-the-product-different-2018-09/
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