When a company needs to make a really special effort the top management must get involved, writes Bill Davidow in the bible of chip marketing, Marketing High Technology. “Crush (the Intel markeing initiative led by Davidow which won the IBM PC slot) would not have been as effective without Noyce and Grove,” writes Davidow, “a crusade ...
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from Electronics Weekly https://www.electronicsweekly.com/blogs/mannerisms/yarns/crusades-2018-05/
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