Fred Hoar, who headed up the PR department at Fairchild Semiconductor in the 70s, divided execs and reporters into types. At press meetings he found execs conformed to three types: The Preacher The Explainer (goes on and on and on . . . .) The Patient Misunderstander (never gets the question but stays polite) The ...
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from Electronics Weekly https://www.electronicsweekly.com/blogs/mannerisms/yarns/execs-and-journos-2018-02/
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