Fable: The Chip Which Became A Brand

At the beginning of the 90s something happened in the semiconductor industry which had never happened before, and has never happened since. Between 1990 and 1993 a company spent today’s equivalent of a billion dollars to establish a consumer brand name for a chip. By the mid-90s, the company had achieved a brand judged to ...

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from Electronics Weekly https://www.electronicsweekly.com/blogs/mannerisms/fable/chip-became-brand-2018-08/