The Prince of Semiconductor Marketeers, Bill Davidow, who masterminded Intel’s Operation Crunch which won the IBM PC microprocessor slot, asserts in his 1986 seminal work ‘Marketing High Technology’ that: “Great Promotions Are Simple.” “Contrary to myth, great promotions do not begin in smoke-filled rooms with corporate executives in animated conversation with copywriters, creative directors, and ...
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from Electronics Weekly https://www.electronicsweekly.com/blogs/mannerisms/yarns/simplicity-great-promotions-2017-07/
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