The most famous marketing campaign in semiconductor history was Intel’s Operation Crush which led to the IBM PC design win among two thousand design wins in all. The leader of the campaign, Bill Davidow, tells in his seminal 1986 book ‘Marketing High Technology’ how it had kicked off. “It was held in the San Jose ...
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from Electronics Weekly http://www.electronicsweekly.com/blogs/mannerisms/yarns/494655-2017-03/
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