The most famous marketing campaign in the semiconductor industry’s history was Intel’s Operation Crush which led to the IBM PC design win among over two thousand other design wins. The leader of the campaign, Bill Davidow, tells in his seminal 1986 book ‘Marketing High Technology’ how Crush kicked off. “It was Jim Lally who articulated ...
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from Electronics Weekly http://www.electronicsweekly.com/blogs/mannerisms/yarns/crushing-2017-03/
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